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20th September 2016

What can businesses learn from the success of Team GB’s Olympic and Paralympic athletes? ELAS takes a look at the top tips for businesses looking to achieve medal winning performances.

Set a goal – Aim high and don’t settle for second best, Greg Rutherford said he was disappointed to have received a bronze medal for the long jump in Rio having won gold in London. Work out what it is that your competitors are currently doing better than you and what you need to do in order to get ahead.

Have a strategy for peak performance – The Olympics come round once every 4 years. It’s important for athletes to be performing at their peak during this window and it’s no different for businesses. Look ahead and update your business plan regularly to make the most of your business opportunities. Don’t take your successes for granted and take every opportunity to improve whenever and wherever you can.

Work hard – The Olympics might only last for 16 days but it takes years of hard work to get there. Every athlete, whether or not they reach the medal podium, will have spent years honing their skills. Early mornings, strict diets and pushing themselves to the limit day after day focusing and building up to that one opportunity to shine on the world stage every 4 years. Success at business, as in sport, doesn’t happen overnight. However naturally talented you are, it takes hard work to get to the top of the field. Keep striving and pushing yourself every day, taking every opportunity to hone your skills.

Be precise – In the Olympics the difference between 1st and 4th can often be a fraction of a second. Athletes spend hours focusing on the smallest details working to find every little advantage they can, whether that’s swimmers shaving their entire bodies or the latest technology developing prosthetics and wheelchairs for paralympians. It’s no different in business. Learn how to speed up processes and target your marketing to meet your exact needs. Take advantage of the latest technology and analyse data to ensure you are not wasting time focusing on the wrong areas.

Overcome adversity – One thing we can learn from the Paralympics is to never let adversity stop you. You can get knocked down 20 times but it’s how you get up and come back that counts. Don’t let anyone tell you you can’t succeed and never stop trying to be the best. For every obstacle you find in your path there will be a way around it – think creatively and don’t be afraid to try something new.

Stay focused – It’s easy to get bogged down in day to day life but the key to success is remaining focused on your goal. Keep an eye on the competition but don’t let them distract you.

Have the right support – Athletes cannot achieve Olympic success alone. They rely on coaches and family to support them throughout their careers and help them reach their potential. Business is the same. See what technology and processes are out there to help you. Systems such as our Absence Assist have been proven to reduce absenteeism by up to 62%. Don’t take everything on yourself, build a good team around you and delegate tasks. At ELAS we offer total business support, freeing up your time to do what you do best – running your business.

Learn from your mistakes – when things go wrong don’t dwell on it. Analyse what happened, where mistakes were made and use this information as lessons to learn from to help improve your performance in the future.

Enjoy the moment – Don’t take your success for granted, take time to enjoy it. You’ve worked hard to get to the top but don’t forget where you started, what it took to get there or the people who helped you achieve your success. Continue to be a leader in your field, keep looking for the next opportunity and finding innovative ways to stay ahead of the competition.


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